Relevant Coursework & Writing Samples
Second Harvest of the Big Bend
Public Relations Campaign
Throughout the Spring semester of 2021, I worked as the Creative Director in my Public Relations Campaigns course. This project is for Second Harvest of the Big Bend, the local food bank of the Tallahassee region, and a member of Feeding America.
How Lack of Technology In Our Prison Systems Inhibit Rehabilitation Essay
The course Media Law and Digital Innovation explored legal principles related to digital communication media and law. The following paper critiques the legal policies encountered in innovation in media content production, distribution, and use in the context of the American prison system.
Hispanic Social Marketing Communication Campaign Design Paper:
Latin American Machismo Abandonment Through Reggaeton
The Hispanic Marketing Communications course provided me the opportunity to identify and embrace cultural theories associated with Hispanic values while analyzing the acculturation and socialization processes of U.S. Latinos. While considering religion, family formation, gender and sexual orientation, social mobility, age groups, consumer behavior, and media habits, this paper targets U.S. Hispanics to address machismo culture through a marketing/communication lens.
Spotify Brand Review Presentation
While completing my Public Relations degree, I was pursuing Master's level courses such as Introduction to Integrated Marketing Communications (IMC), which merges advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research into the same focus. The semester culminated in a final presentation where I chose to analyze the brand development and communication insights of Spotify.
FSU Teach
Public Relations Campaign
FSU-Teach allows students to pursue an undergraduate degree in Biology, Chemistry, Computer Science, Environmental Science, Geoscience, Mathematics, or Physics AND earn a second major in secondary teaching at the same time. The final course of my Public Relations degree allowed me to partner with FSU Teach to create an in-depth public relations campaign to help increase student involvement.
